Destination Management Plan
Our district is home to unspoilt land steeped in history with panoramic views leading out to Mount Ruapehu and Taranaki, the Kaimanawa and Ruahine Range and of course our mightiest river - Rangitīkei. Those of us who are lucky enough to live here and experience what our district has to offer take great pleasure in been able to share its majesty with friends, family, and visitors.
We appreciate how special the Rangitīkei is – the way life should be - and the importance of looking after our people and land. Destination Rangitīkei is the first destination management plan for the Rangitīkei district and highlights ways forward for the community, Council, iwi/hapū/marae and stakeholders to nurture the growth of our visitor economy based on our vision and values as a district.
The Destination Management Plan (DMP) will help us to shape and grow the visitor economy within our rohe, identify business opportunities, explore what barriers might exist for this growth, and put a plan together for our district to be sustainable and resilient into the future.
In developing this plan, we engaged with our community, iwi partners, industry and stakeholders. We also used external research to gather information and data that will form the basis of future investments, development work, partnerships and marketing.